Real estate investing is a great way to build wealth, but buying real estate and selling real estate is fraught with numerous challenges. The first hurdle someone has to get over if they are going to be successful is learning how to find and then market the properties involved with making this kind of business opportunity work. The right properties in the good locations will mean all the difference when you are interested in making money from each project and good contacts can help with that.
It is not unusual for anyone getting involved with flipping real estate to tell everyone they know about this new venture. Of course, that includes family, friends and co-workers, but is that enough to get the word out to the degree required to provide a constant supply of homes, offices or multi-family structures that will keep you rolling in dough? It might if your circle of acquaintances is in the real estate business themselves or have contacts there, but that isn’t always the case.
The solution to this problem is not as complicated as might be expected. Although speaking directly with individuals who can help you is often preferred, there is an alternative that works just as well. Additionally, this option has the potential for reaching a broader audience and can render greater numbers of potentially lucrative transactions. Following is a few ways that some real estate investing experts use to get the word out about what they are doing to the masses.
1. Newspaper Ads.
Although the internet and social media have gained a large share of interest from people wishing to buy and sell properties, there is still room in your marketing strategy for placing ads in newspapers. Even today, with more and more people looking to online sources, a large number of people still turn to the morning newspaper for information on a variety of subjects. Lest we forget, there are other local publications that are free to pick up and many retail establishments that offer a great source for finding acceptable properties for what you want to do.
2. Social Media.
It’s true that local publications are a good place to start looking for reliable sources of information to help with real estate investing, but if you really want to step up your productivity in this area, social media should not be overlooked. That is because social media has the potential for reaching hundreds of people with just a few posts. Think about it. You will start getting likes and messages from people you probably never even met on LinkedIn, Instagram, Twitter and/or Facebook.
Just remember the key to success in anything, especially social media marketing, is to be consistent with your efforts. Without consistency the hard work you put in will be useless because no one will ever even notice what you are doing. The best way to increase your exposure and ultimate success is to post to your social media news feeds every day. It is impossible to know exactly who is reading what you have to say unless you keep saying it and begin getting responses.
3. Websites and Blogs.
Setting up a website with a blog attached is a great way to establish yourself as an authority in a given area. Once you have done that, you can start contributing to popular real estate blogs even if you have little business or literary experience. Of course, you will want to concentrate on a particular subject to write about if you really want to appear to be an expert in your niche. It will even help set you apart from others who are posting to blogs. Once you get the hang of it, it should only take about an hour or so a week to write content and that includes start to finish with research and putting together 350 to 700 word posts. Before you know it people will start liking, sharing and reposting what you have to say and your position as an authority will become well known.
Networking is the primary method for getting your name out there so that people will recognize it when they hear it. Join local networking or real estate investing clubs and regularly attend meetings so that you will increase name recognition. Attendees will begin spreading the word about you and what you do. The problem is that some investors fail to go to such meetings because they feel they are not up to par with the rest. In fact, every person attending had to start somewhere and that was probably exactly where you find yourself now.
The truth is that most networking meetings are often boring, but there is no better place to meet numerous professionals all in one place. Just by being there you have the chance of connecting with a few individuals that can help you. The least they can do is help spread your name and refer you to anyone they encounter that needs assistance. Connections such as this increase the possibility that they will pay attention to your posts and share them on social media and that opens them up to people you could never think of reaching.
5. Exchange Business Cards.
Think of every person you meet as being someone that can help you extend the reach of your business. Have you ever noticed that during every conversation someone asks about what you do for a living? This is just human nature and you can profit from that question. This is when you get to tell them about rehabbing properties and flipping real estate. Once you have told them about your passion for real estate investing you should not let the conversation end without handing everyone involved a business card. It’s hard to believe, but some investors simply don’t do this. Maybe they don’t want to appear pushy, but handing out business cards is accepted practice so why not do it.
Don’t forget about other people you see every now and then, at restaurants, sporting events and your child’s school. Chances are these will be quality connections for you. There is no reason to be always be in everyone’s face talking about what you do, but it is good to let them know that you enjoy buying real estate.
Like with any other marketing endeavor, buying and selling real estate is all about the numbers and that means the more people you make aware of your business the more chance that good deals will come your way.