Selling real estate is not always easy, but there are some tips that can make the journey a lot simpler… and faster too. Whether you are new to selling real estate or are a seasoned veteran, here are 8 tricks that can help you to create effective real estate ads that can really move your property…
1. Always insert photos.
Photos move a property and if you are not using them in your ads, you are missing out on potential sales. While investors will be less concerned with the aesthetics of a property, retail buyers will be more likely to look over your listing if you do not provide an accurate photo.
If you are not selling a particular property, list a property photo that is representative of your lineup. For example, if you are trying to move 32 ranch style homes, do not list a large McMansion in your real estate ads. Stick to ranch style photographs.
Even if you are targeting investors, always provide a photo. An exterior shot that showcases the roof-line can be very helpful. This is because many investors may shy away from flat or nearly flat roof lines.
2. Keep your listings at the top of the real estate pages.
Few homes move as quickly as those that are in the top return results on the real estate page. Craigslist is one of the top property movers and because you can re-post your ad every 48 hours, it may be enough to keep you at the tip top of results.
However, if you are trying to sell in an area that is not very active, re-posting your ad every 48 hours can come away as desperate. The best way to stay ahead is to know the rules of re-posting on each venue and what else is listed each day. This helps you to know when to re-post your ad to stay ahead of the game.
3. Nix HTML. Stick to text ads.
HTML real estate ads seem like they would move a property quickly, but if you are targeting investors text ads work much better. This is because investors do not want general jargon or pretty selling points. They prefer to know exactly what needs fixing. For instance, “lots of potential” sounds too general. It is better to say “basement needs finishing, plumbing may need to be redone” than to give a generalized statement about the property. This will save your buyer time and you a lot of time too, allowing you to focus on serious buyers who already know what they are getting into.
4. End listings with a clever call to action.
Think of ways to move buyers to take the next step. Make sure that you double check this statement for typos. It will include a way for buyers to contact you. You might say something like “Visit (your website) within 24 hours to be entered for a chance to win a gift card to (your local home improvement store.)
5. Always provide the correct number of baths and bedrooms in your listing.
Listing the correct number of beds and baths gives buyers an idea of if your property can work for them long term. If you think a room has potential to be an extra bedroom, be sure to mention that too. This may make or break your listing for a large family or an investor looking for a home with a greater resale potential.
6. List the correct pricing.
Correct pricing is important… and yet, it is one of the most common errors when selling real estate. It is very easy to type 142 when we really mean 142,000. This is because we may be programmed to speak in shorthand. However, buyers may not speak the same shorthand and might become upset for having gotten their hopes up.
In addition, make sure that you double check the price slot for online forms. Most buyers search homes out by price range. If you get this wrong, you will miss your target audience and your home could sit on the market for months.
7. Provide the property address in the listing.
Thanks to Google Earth, an investor can look at your property online without ever having to step foot on soil. If you provide the address, you will get more potential buyers to the table. Some may use Google Earth to zoom in and some may use their car to zoom by. Either way, providing the address to the property can increase your chances of selling quickly.
8. Use special characters and keywords in your ad title to draw in buyers.
The title of your listing will be the first thing potential buyers see. While we used to use old-school methods like “lk at this must see home”, we now have the option to use special characters like sunbursts, emojis, stars and arrows. These special icons can really help to draw the eye to your listing, landing your property more overall looks.
Also, be sure to use keywords that might draw in the exact kind of buyer that you are targeting. For example, “Attention investors office building with great location, needs only new wiring.” If you are trying to move a property close to cost, you might also target first time home owners. You could say something like this – “Perfect for first time home owners, family neighborhood, priced to sell, needs only fresh coat of paint and imagination.”
As you already know, selling real estate requires a lot of behind the scenes work and, if you are a flipper as well, it requires a lot of elbow grease too. While creating real estate ads can take a little effort and know-how, it can also be one of the funnest aspects of selling properties. Learning the ins and outs of effective real estate ads may take a little time, but when you know how to approach them successfully, you will sell your properties with a lot less effort in the long run.