As a real estate agent, you have to be constantly on the lookout for changing trends in the market. Being in the know puts you ahead of the pack since you are able to adapt accordingly. This ensures constant success for you and your business. What used to work some years back in the business of selling real estate may not work as effectively now. Improvement in technology has forced real estate agents or home owners seeking to sell their homes to rethink their marketing strategies. In this article, we are going to look at the ten best marketing strategies for selling real estate.
Selling Real Estate–Proven Strategies
1. 3D Tours and Virtual Staging
A study that was carried out in 2018 involving 4200 homes showed that a real estate property which has been virtually staged has up to a 25% higher chance of being sold than one that has not been virtually staged. 3D tours and virtual staging allows potential clients to have a sneak peek of the real estate property without visiting the property physically. You can present the property in different layouts and arrangements to give potential clients an idea of how the house would look should they decide to move in.
Zillow is estimated to have around 188 million visitors monthly. Creating a profile with Zillow and posting your listings on the website could give you numerous opportunities for selling real estate properties. You will generate hundreds if not thousands of leads from Zillow which you can eventually convert into sales.
3. Create a Website or a Blog
For someone who is in the business of selling real estate, the importance of having an online presence cannot be stressed enough. The first place where potentials buyers go to when they want to buy something they are not sure about is the internet. Having a website or blog showcasing what you offer is a big plus for your business. A website or blog gives you a chance to capture the interest of clients that other marketing strategies would have missed. Update your listings regularly to retain the interest of potential clients.
4. Experimental Marketing
While all the aforementioned marketing strategies rely on modern technology, experimental marketing adds a personal touch to your pitch. Instead of sending emails or forwarding promotional texts to potential buyers, invite them to an event in an area where the property is located. Teach them about what to look out for when buying real estate and let them interact with the surrounding environment. Experimental marketing also helps potential clients put a face to the business. This makes it harder for them to ignore your online posts and listings.
5. Drone Photography
You would be surprised by the wonders performed by drone photography. Taking aerial and interior photos or videos of your listings will go a long way towards improving your visibility and credibility. Professionally taken photos or videos give the impression that you are a professional who knows the ropes of the business. You don’t have to buy a drone; there are several places where you can hire one. Or, you can just hire a photographer with a drone.
6. Partner With Local Businesses
Capitalize on your local connections to generate leads for your business. Partner with home decor businesses, boutiques, and coffee shops to boost your business. Creating a good relationship with local home decor businesses will help you get the best deals when sourcing furniture and artwork for your listings. It also creates a mutually beneficial relationship where they can advertise your properties while you do the same for them.
7. Paid Instagram Promotions
Paid Instagram promos allow you to advertise your listings to a specific market segment. Instagram is a great social media marketing tool that gives you a platform to showcase your listings through quality pictures or videos. You can also use hashtags to attract your target audience. Depending on your budget, you can choose how long you want the ads to run and determine what type of ads you should use. You can go for images, videos, or carousels.
8. Email Marketing
When you come across potential clients, try your best to get their contact information, including their email address. This gives you the unique opportunity to send them monthly newsletters from your blogs and any new updates that you might want to share with them. Make these emails unique and interesting to attract and keep their attention.
9. Use Strategic PR
In journalism, every good article requires a credible source to back it up. There will always be business articles about real estate in journalism. Putting yourself in a position where a journalist can reach you for a comment on selling real estate is great, because once your name appears on the articles, the audience straight away considers you as an authority on real estate matters. They are more likely to come to you when they are looking to buy property instead of someone they have never heard of before.
10. Learn Something about SEO
SEO stands for Search Engine Optimization. There are hundreds–possibly thousands–of blogs talking about selling real estate just like you. For your blog to stand out from the rest and appear among the first pages of search engines, you have to use certain words in your posts. These words are referred to as keywords. There are some keywords that potential buyers are more likely to use while searching for real estate properties to buy online. Incorporating these keywords in your posts increases the chances and the speed at which potential buyers find you.
Employing these marketing strategies of selling real estate will improve your lead generation and overall sales. Improvement in technology has given everyone an opportunity to advertise their business at affordable prices and with improved accuracy of reaching the target audience. Combine personal offline approaches with online marketing strategies to come up with a perfect marketing system for your business. Take advantage of the available marketing strategies and opportunities to propel your business to greatness.